Demographics

GOLFER DEMOGRAPHICS

  • 62% of golfers say they prefer to purchase from small, local businesses
  • Annual household income of $125,000
  • Golfers are middle to high income people
  • 40% plan on seeking financial planning advice within the next year
  • 44% invest so they can retire early
  • 83% own securities
  • 86% own life insurance

EMPLOYMENT

  • 90% of Fortune 500 CEO’s are golfers
  • 1 in 4 golfers own their own business
  • 1 in 3 golfers are in top level management
  • 75% of golfers recommend/order products and services at work

REAL ESTATE

  • 91% of golfers are homeowners
  • 18% own at least 1 vacation home
  • 38% are interested in purchasing a luxury leisure property
  • Average home value: $480,000
  • Avid PGA Tour viewers are 2x as likely to own 2nd homes
  • 72% made home repairs last year
  • 1 in 3 are interested in purchasing property (1 person in every foursome)